Shirt sponsors and manufacturers
The current kits are designed by adidas,[37] who also made the club's kits between 1985 and 1996. The only other branded shirts worn by the club were made by Umbro up until 1985, and Reebok for ten seasons from 1996.[38]
Liverpool were famously the first British professional club to wear a sponsor's logo on their shirts,[39] agreeing a deal with Hitachi in 1979. In the years since, the club has had relatively little variation in sponsorship deals — linking up with Crown Paints and Candy before signing their current deal with Carlsberg in 1992 — a deal which is the longest-standing current agreement in English top-flight football.[40]
Current squad and staff
- As of 26 September 2007.[56]
First team players
Players out on loan
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